These days there’s no shortage of companies providing website design services, but for your company to be successful and stand out from the rest, you need specific features and services. In short you must have a website that will appeal to your target market and yet flexible enough to handle their demands.
The Essential Features
The specifics will depend on the product or service you’re offering, but regardless of what it is, you need to ask your web designer for the following.
- Easy to Navigate
- Integration with the processes your service or product requires
The last point is particularly important because customers today are looking for information and results, so it’s vital for websites to not just be easy on the eyes, but be effective too.
Trademarks of a Good Custom Website Design
A well designed website doesn’t just have attractive graphics, as the pages are also arranged in such a way that a user won’t have any problems navigating and finding what he/she is looking for. Second, a good site designer will install a CMS (content management system) so the webmaster will have an easier time managing the information on the site. However, a website should offer more than just visual appeal as it must also be optimized for search engines so potential customers can find your site. It’s also not uncommon for these designers to launch your website for you.
Other essential features are high quality photos for use in your site (if you don’t have any), an “About Us” page, and a sitemap to help users find their way around your e-commerce website. Sitemaps in particular are critical for a large site with several links. Finally, no good website is complete without a request forum, email and other means by which a visitor can communicate with you.